Why Deep Work Matters in a Distracted World

Deep work is a tool you need to build and produce things like a craftsman. Think of the time it takes a glassblower to perfect a beautifully-sculpted vase, or how a master woodworker uses both art and craft to create furniture worthy of display in a museum. Computer programmers, visual designers, academics, and writers all have a huge competitive advantage because of this ability to concentrate and turn out that rare and valuable commodity—the craft that drives the information age.

Lessons in Collaboration & Creativity

Observation is essential to understanding and creativity. Leonardo da Vinci’s observation of birds in flight inspired drawings for futuristic flying machines. Albert Einstein tried to make sense of theories that were validated by science long after his death. Edison’s free-flowing imagination was also helped by rigorous observation. He used observational insight to help influence his current projects while balancing other ideas that could potentially be something bigger. On one notebook page he was penciling out diagrams for magnets and printing telegraphy, and a few pages later he was jotting down prognostications on the future of flight.
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